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To coincide with World Mental Health Day on 10th October 2020, the Martin Roberts Foundation created a special 'Teaching Version' of Sadsville and sent it out for FREE to all primary schools and public libraries across the UK

A specially enhanced 'Teaching Version of Sadsville which includes free, complementary teaching materials, resources and a lesson plan was developed and distributed to 22,500 primary schools and 4,000 public libraries during the week leading up to World Mental HealthDay.


Recent research highlights how lockdown due to the Covid-19 pandemic has adversely impacted primary school children’s mental health, increasing emotional, behavioural and restlessness/ inattention difficulties .Calls to the NSPCC helpline increased by almost a third (32%) during lockdown, with child counselling sessions also increasing.


This brings the total number of books distributed to over 80,000!


“The pandemic has had a significant impact on the lives of children, particularly for those where home is not a safe place. At Childline we have heard from thousands of young people about how the combination of the lockdown, the closure of schools and the lack of contact with friends and family has impacted on their mental health. 


“The Sadsville book’s message is so important. No child should have to cope alone and Childline is here for them. I'm sure it will mean more young people know where to turn to for help.”

Peter Wanless, CEO NSPCC